Sports on offer pre match

A very healthy selection of matches and sports, would be considered a contender for most brimming sport book for sure.

Sports on offer in play

They are certainly up there with the best in terms of what they trade in play as it is rare to find a football match traded by another firm that Sporting aren’t trading themselves. Football at all hours of the day and from all around the world is what the punters want as there isn’t a minute of a day where some punter from around the world doesn’t fancy a cheeky fiver on the next team to score. Output on other sport is equally impressive but the jewel in the crown is certainly football.

Offers

The sign up bonus is a bumper £50 but my experience of getting it was very annoying. After your initial bet, the free matched bet should show up in your account after 7 days, mine didn’t after 10 so I got on Live Chat and told them but they could tell me was that I had received it, not used is and now it has expired. Very annoying but I presume this does not happen to everybody.

Pricing

Without being disparaging to the good people at Sporting Bet, but I would describe their pricing policy as cowardly. When trading in play, they are consistently worst price, off large over rounds on every market and are normally the longest to stay suspended after a goal has been scored, ie they wait to see what everyone else’s price is before going up with their own. This may be as a result of trading so many games but it still lets them down. For pre match and outrights, there are few if any best priced favourites and they must just rely on the fact that they do so many matches that people won’t look elsewhere for prices. Potentially not the worst policy as they may get a lot of mug money but I would compare it to the only Tesco in town charging more than the corner shop; but Tesco has more goods so it is easier to shop there.

Site Design

Simple design normally goes a long way and Sporting haven’t complicated things too much. Everything is easy to find with a flash in play area which updates automatically, a normal in play area for those without flash and an in play diary to plan your lonely night in with. After being on the site for a few minutes, a pop up appears with a Live Chat operator offering to walk you through the sign up procedure. A bit like walking down Brick Lane, looking at the menu of a curry house and then have one of the waiters attempt to haul you inside. They probably have more success on Brick Lane though

Customer service

As stated earlier, they do have a Live Chat function but my use of it was not particularly enjoyable. In fairness to them, the operator was thorough and polite but when bearing bad news everyone seems less nice than they actually are. Other methods of contact are available in email and phone.