Sports on offer pre match
The Irish love a good gamble and Paddy Power are doing their best to get the people of Ireland out of their economic woes by offering them every sport under the sun to bet on. Whether or not this is a sound strategy for hard up people remains to be seen but surely it can’t hurt to have a tenner on some beach soccer, twenty on Aussie Rules and a cheeky pound on a beach volleyball acca.
Sports on offer in play
Equally impressive is their in play section. The Irish government could do much worse than to put a few thousand euros on the next team to score in an Urugauyan under 19 match. What could possibly go wrong? If that fails then they could double their money on a Challenger tennis match, which suffice to say is not a high standard but shows Paddy’s strength in their depth of coverage.
I’m not sure whether Paddy’s are actually a bookmaker or a charity as surely they can’t actually make any profit with all the offers they have. It starts with a £50 matched sign up bonus with no strings attached and manifests itself with money back offers on loads of sporting events. Famously they’ve done money back offers for certain markets if Barcelona beat Manchester United in last year’s Champions League final. They obviously did and Paddy went off with their tails between their legs. This week alone there are money back offers if Robbie Keane scores last against Estonia, if Fernando Torres scores anytime against Liverpool and they will refund all losing accas if all of your selections were winning at half time. Publicity is a big thing for Paddys and these offers certainly help garner a lot of good publicity.
Following on from their generous offers, their pricing is also almost charity like. They will very often have best priced favourites in Premier League matches and don’t hold back on their outright pricing. Again, their love of publicity will sometimes lead to them taking a major stance on a big game or tournament which may lose them money but will gain them customers.
A snazzy site but perhaps a bit overloaded and you don’t really know where to look. It becomes obvious where things are but first time users may feel that it is a bit in your face. The ‘Pimp your bet’ section is a novel idea, simply putting the shortest favourites there for people to add to their accas. Good for a laugh and just trying to make punters accas less likely to happen. There is a suggestion box also in the bottom left if you feel the need to get your thinking cap on, another novelty which goes down well.
Cracking customer support service with all the methods of communication you would expect. On top of that they also say what the average response time is with email taking 49 minutes, Live Chat 37 seconds and phone 19 seconds. The transparency is welcome and perhaps more firms don’t do it as they don’t have as much to show off about as Paddy Power.